I am extraordinarily bullish on the Indian and Asian Mobile market in general. Lately, Indian Cellcos have been toying with the ideas of cashing in on its vast mobile subscriber base by offering more value added and innovative services. Mobile coupons, Location Specific Services, Mobile Portals, Advertising on mobiles by sms as well as mms are some of the services different service providers will roll out in the next two quarters.
ActiveMedia Technologies in association with Hutch, India’s fourth largest mobile operator are trying to promote m-coupons which can be encashed at retail outlets like Dominos Pizza, Baritsa and Lifestyle. While India’s larget cellular operator Bharti-Airtel, has tied up with Enpocket for innovative advertising on its subscribers mobile like Location based service. Mobile2Win has already developed the technology for delivering location based services.
Its not just the Telcos who are aggressive about mobile advertising, but soft drink major Pepsi is also exploring opportunities to reach consumers via mobile. Pepsi estimates that it will spend about 5% of their budget on Mobile advertising. Global mobile advertising market is expected to be around $3 billion and Indian telecom service providers want to cash in on this before any disruptive technology like Google hits the market.
NOTE: With inputs from The Economic Times
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