Northgate Technologies promoted Social / Online Media Exchange platform that is powered by Axill, has recorded solid growth of 82% YoY and accounted for 82% of total revenues of the company.
Northgate launched the beta version of Social Media Exchange (SMX), an online platform connecting buyers and sellers. The platform covers three primary media.
SMX has exclusive rights to monetize 25 trains in Delhi Metro, 300 bus shelters in Chennai, and 20 Tier 2 rail stations across India. Contracts with 3 regional TV channels and in the process of negotiating with another 6 channels and over 300 online web properties including BharatStudent, Ziddu and EggLadd.
Online media properties contributed 18% of Northgate’s total revenues. The company has also launched Longhaier.com – A student-oriented Chinese language social networking
website produced in partnership with Tencent. Flagship portal, BharatStudent recorded 70 million page views per month from 3.5 million registered users ans is amongst the top 20 websites in India. The portal is associated itself with 14,000 colleges of higher education in Australia,India, UK and the US.