Tata Indicom has entered into a joint venture with Virgin Mobile of the UK. Virgin is one of the well known MVNOs. However, due to lethargic decision making by TRAI on allowing MVNOs, Virgin is taking a different route as an agent of Tata.
Virgin mobile will be targetted for the Indian youth who constitute a considerable part of the mobile phone market. Virgin is also in agreement with Vodafone’s partner – Essar, for mobile retailing in India.
Tags: Mobile India, MVNO, Virgin Mobile, Tata Indicom