Uninor which is struggling to make inroads into the Indian Wireless Market have unveiled one of the Most Innovative Wireless Plans – 24x 7 Badalta Discount Plan [Badalta means Varying] Mr. Rohit Chandra [Not related to Chandras of Unutech], Executive VP launched the calling plan for Pre-Paid customers in Karnataka, TamilNadu and Andhra Pradesh. Pre-Paid Customers get the ongoing call rates [variable throughout the day] on their Mobile Phone Screen which can range between INR 0.20 to INR 0.50 depending on the Traffic on Uninor’s Mobile Network.
Insight into the Making of the Plan – Uninor has developed a system known as Discount Engine which takes into account the Demand and Supply at various Towers and the total traffic its fibers are carrying from those locations. Discount Engine algorithms crunch data, analyze and flash the prices on user’s mobile handset. [I am not sure how frequently the prices are updated, let me know if you have a Uninor connection]
You should recall that Uninor’s Variable Pricing BadaltaPlan is similar to Steve Ballmer’s Smart Energy Grid, on which I had written early last year. Its an excellent move in my opinion and can be extended to any utility services. Just wondering when will this happen to Broadband Networks in Inda.
In some sense, it is already there in Broadband plans with Airtel, where you get Double the speed in Nights on many of their plans
yeah, BSNL broadband offering night unlimited b/w 2-8 hours when BSNL servers NIB-I and NIB-II has least traffic! Wireline BB can offer this only!
Uninor’s approach is right and perfect, which is tested in Bangladesh via Telenor’s subsidiary Grameenphone!
Even I can remember MTS in Karnataka launched such a time and location based tariff for rural areas!
Mosw welcome to this plan.
The existing operators are milking the customer with their complex plan.
Good step in providing cost effective service to the users.
Other operators too have to intorduce such transparent schemes and stop milking the customers.
I am hearing about this too late. I see a lot of discussion around this offer around the time it was launched (~May 2010) but not anymore. Has it been discontinued? Was its adoption successful (or not)? I guess not, if there’s no more talk on it now and similar offers were not rolled out by other operators. What were the issues? What was the underlying technology for deciding such dynamic pricing and who provides such technology? Any more insights will be greatly appreciated.