Anil Ambani coming from Finance background may have approved the Simply Reliance Tariff plan in denial. [Somebody made money shorting Bharti Airtel heavily, if you are from SEBI, investigate this] However, I must differ from opinion of the rest that this is not the end of the Tariff war.
Mr. Sunil Bharti Mittal is known for innovative business practices [Outsourcing], so what is the gift for his large family of 110mn subscribers this Holiday season? They can’t afford to sit and watch their customers churn. If they simply matches RCom’s offer – Intense War Ahead. Airtel may offer the Sweet Poison to its customers [ This time I expect it to be diluted Gimmick, but still no whole hearted giveaway] something like – Make On-Net Calling FREE for Flat Monthly Fee [A variant in this like FREE between 23:00 to 06:00 hrs etc]. I’d really love to see something out of the Box offering from Airtel, can Mitall still call the shots to maintain the Growth story ?
Regarding the Tariff, we still have scope for little more, [When you take the blended ARPU, ARPM you will see the difference in Tariff]
- Per Second Pulse be made the Standard
- Unlimited Calling Plans – On-Net or Off-Net [Variants]
- Free Night and Weekend Calling
- No distinction between STD / Local and make India One dream come True
Ultimately, when 3G is deployed, Voice Calls on 2G / 3G may not make much sense as VoIP usage will be rampant 🙂 Hate it, Block it, Market Forces will use it 😉 This also means the industry will consolidate ahead of time and IT Ministry better be ready with M & A Guidelines [LOL, they don’t even have a clear spectrum policy yet]
I don’t know much about Vodafone Essar and hence can’t write about them. Since they are unlisted, they are extremely hostile when sought information. What else can you expect from a Ruia / Essar company 😉
the tariff war has not ended..it has just begun..wt with so many operators coming up diff schemes!