Google in a communication has said that it is accepting display ads from Third party vendors. This means like qualified and ethical vendors such as Komli have good chance to grow with Google. However, these vendors must adhere to Google’s policy – No Po*n and Don’t be Evil 🙂 [We first discovered that Yahoo! India’s partner Tyroo was monetizing Torrentz website, which will fall under the shady category under Google’s Terms] The Google e-mail said,
By accepting third-party ads, we can attract a greater variety ofadvertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.
In a separate development today, Larry Page, said,
Now, if you put 90 percent of the communications all in one company … that’s really a big risk, especially one (Microsoft) that has a history of doing bad stuff.
Google driven by Eric is confident of sailing through the gates of anti-trust if the Yahoo-Google Advertisement deal were to materialize. However, we think that Yahoo! will accept couple of Billion Dollars in premium and spin off its Search and Digital Advertisement into a separate company. Yahoo! and Microsoft will then rely on this entity for Search and Advertising needs, a win-win situation for both as Yahoo! will focus more on its remaining business and Microsoft getting the desperately needed online presence.