Networks worldwide struggled for years to get a truly competing product to AdSense. Om says that Yahoo’s Panama and search marketing is gaining some traction but I am still skeptical about the completeness of Panama.
Earlier, Yahoo bought 35% stake in Indian online advertiser – Tyroo. Looks like the rules of Yahoo’s game don’t apply to Tyroo 😛 Yahoo clearly writes states in its Ad Page content guidelines, Copyright or trademark-sensitive products such as MP3 downloads, DVD backups or bootleg items as problematic content. Yet, Tyroo continues to freely serve ads to Torrentz.com, the Torrent search engine (screenshot). Hopefully someone from Yahoo will soon look into the issue and henceforth Do No Evil 🙂
Tags: Yahoo, Tyroo,Online Advertising, YPN
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