The Indian Mobile Value Added Services [VAS] market is expected to touch $2 Billion this FY ending March-08 a healthy 65% growth over last year. VAS include SMS, MMS, GPRS Enabled WAP Browsing, Ringtones, Caller Tones, Games etc.
According to ASSOCHAM,
- The ringtone market is estimated to touch Rs 270 crore [$68 Million]
- Mobile music downloads in the Indian market is estimated at $75 Million with a growth rate of 25%.
- Premium SMS such as that of Indian Idol alone garnered Rs 16.5 crore or $4 Million.
- Worldwide obile entertainment market is expected to touch $50 Billion
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Tags: Mobile India, Value Added Services, WAP, SMS MMS