India’s Number One, Mobile service provider, Bharti Airtel in association with Affle has introduced SMS 2.0 in India. Currently the service is available only in Airtel’s Delhi circle.
What is SMS 2.0 ? SMS 2.0 is an enhancment to existing SMS features directly borrowing ideas from PC based Instant messaging platforms. SMS 2.0 messaging application converges messaging, content and advertising. Features such as,
- Colored text for messaging
- Emotions and Smiley/ Icons support
- Free content from Bollywood to Cricket. Free means its absolutely Free because it has an embedded advertising platform from which the operators make money.
- Advertising is really cool because it has Click-To-Call feature embedded in it. How about embedding Click-To-SMS keeping the cost lower for consumers 😉
- ICICI, Levis, Makemytrip, Perfetti Van Melle, Indiatimes, HPCL are some of the advertisers on SMS 2.0 platform in India
- Cost of SMS 2.0: They say its FREE [Content Access] without any hidden charges. Regular SMS charges on your subscription plan apply for messages sent through SMS 2.0.
Mr. P.S. Parasuram, Head – Content and New Product Development, Cellular Services, Bharti Airtel Ltd said,
Airtel has continuously aimed to provide a superior user experience across all its services. We selected SMS 2.0 as we feel it enriches our users’ experience with SMSing, while at the same time creating a viable and extremely exciting revenue model.
To download the SMS 2.0 application, you need to be a subscriber of Airtel in Delhi/NCR and send an SMS – sms2 to 121[Toll free]. Delhiites can try this service and let us know your XPerience 🙂 Refer for more details on SMS 2.0
Tags: Mobile India, SMS2, SMS 2.0 India , Mobile Advertising
It is good thing to send sms with graphics and colour,but when it will come to mumbai and other major cities?
Its is great. I have heard that IGLOO360 is also developing SMS 2.0 for some operator in Mumbai so it would be there soon.