Last November we read about Lee Jeans going for Bluecast marketing [Marketing via Bluetooth enabled handsets] developed by Maxus Interaction. Lee is in the forefront of this innovative advertising and marketing approach. It has done it again debuting an exclusive WAP portal hosted on Mauj – http://wap.mauj.com/lee. The portal offers Mobile catalogue of Lee’s jeans collections and also wallpapers, games and an interesting mobile application called “fit finder” that will help you choose the best fitting pair of jeans.
India has 130 million mobile phone subscribers of which 5 million are active GPRS users. Pepsi is another company with deep pockets for mobile advertising.
Tags: Mobile India, Mobile Advertising, Mobile Marketing in India, WAP India
hi you are very good and so much
thanyu