Spice Telecom started its operations in the states of Karnataka and Punjab in 1997; One of the first companies to get licenses and begin operations. Spice has done well in Punjab but gets a C Minus for its performance in Karnataka. In Karnataka it has mere 500,000 subscribers in 9 years of operations, while late entrants in the Karnataka circles like BSNL and Hutch also have 1.4 Million subscribers each.
Spice also wants to offer National and International Long Distance. Having had Spice for couple of weeks, their ILD sucked badly, never ever opt for it. ET reports that they have a $2 Billion war chest and also want to go for an IPO ? IMHO, simply ignore this service provider and its products. Spice thinks that it can grow its business by signing up Miss World, Priyanka Chopra and other Bollywood stars, probably it is a live example in corporate India to prove the fact that Sex doesn’t sell.