I normally don’t write about AdSense but here is a thought and my 2 cents. I am not talking of Google AdSense APIs. What I want Google to do is go a step further than what is existing.
Lets say I have 50,000 advertisers with good budget. However, I lack the technology to target ads and I don’t want my customers to know that I can’t develop an effective context based Ads system. Thus, I want Google to open AdSense as a web service and I am willing to pay them for the service based on query, keywords, etc. Google will just analyze and tell me the relevant keywords etc and I will serve Ads from my own pool.
Even a company like Microsoft, which is desperate and struggling to develop a context based Ad system can be Google’s potential client 🙂
Tags: Microsoft, Online Advertising, AdSense, Web Services
Google AOL deal is all about that. Google provides the technology and AOL provides the audience.