OnMobile, Bangalore based company developing innovative mobile solutions in the space of Ads, Speech, IVR is all set to provide a 30 to 45 seconds commercial mobile Ads for one of the Indian cellular operator. (Not Bharti-Airtel, could be Hutch ? Keep guessing) All the consumer has to do is view/hear the commercial before they can make the call. Details about how many minutes or making a long distance calls are not yet available.
The Ad could be location based. For instance some mobile operators are trying context based SMS Ads offering discounts. The next time you are near the Garuda Mall in Bangalore, you could be targetted with Ads from Shoppers Stop and also get a discount code/coupon to be applied at checkout. Are folks on the Google adSense team listening ?