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Idea Shifts Focus to 3G Utilization, Reduce MicroWave Backhaul

Idea Cellular 3GPlain Vanilla Wireless Operator, Idea Cellular is bullish on data growth and data revenue growth. Its current 3G utilization rates stand at 20% to 40% across circles. Idea’s focus is to increase the utilization rate by driving up the volumes. Realization will be the focus when utilization is ~60% to 70%. For an incumbent operator like Idea, the cost per MB is lesser; incremental costs are low. Voice infrastructure is being used for data. Thus the customer acquisition, spectrum, backhaul and support infrastructure is already in place. Continue reading Idea Shifts Focus to 3G Utilization, Reduce MicroWave Backhaul