Category Archives: Startups

Startups in India

The Battle for Social Networks in India

Since several days, I wanted to cover about the Social Networking space in India and finally the ET article has trigerred me to write this. Hindustan Lever Limited which has tasted some success with social networking site SunsilkGangofGirls, may take the model global. Fair enough 🙂 However, from the article, I am a bit skeptical about the Page View figures mentioned 12-13 Million / Month. Take a look at the following graph obtained from Alexa. (Click on the graph to view it enlarged)

Comscore Chart

Graph suggests that, in the past one month, MingleBox is clearly leading the pack of Indian social networking sites and it leads by margin of 2x to 3x times over SunsilkGangofGirls. I communicated with MingleBox just a while ago and based on the data furnished, I am a bit reluctant to accept GangOfGirls having 12-13 million page views a month. What do you think ? Am I wrong somewhere or time to talk to GangofGirls 😉 I mean the web admin @ Gang of Girls.

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Madhouse entertains India – Offers DVD Rentals

Madhouse - Rent a DVD in India

I had a chance to interact with Madhouse ( team and excerpts are as follows.

Who  & Where – Madhouse Entertainment, Chandigrah, Noida,  Delhi and surrounding areas.

What They Do  – Madhouse understands you and is determined to transform the way you choose and watch high quality DVDs (Movies), served at your doorstep. They’ll also serve you with Games, Music and Audio Books. No they are not replicating American business model and have a very clear understanding of Indian consumer needs.

Company: Madhouse is founded by professionals who have complementary skills, work experience and the energy to build a national brand. One of their founders, Nandini made it to the Top-8 of Business Baazigar contest. Madhouse has a unique business model and is not an online only business and will  they offer multi-touch points for consumers (Phone, SMS, E-Mail, Kiosks and Tie-up with retailers). Madhouse will let its customers rate, review, recommend and the best one is form a friendship network and see what your friends are viewing or playing.

Goal: In 6 months, Madhouse intends to be the market leader in movie rental space in all the markets that it will be operating in. It has considerable number of customers and is expecting to grow exponentially this quarter. Madhouse started with seed capital from founders and is now angel funded by well established angel investors.

The Deal: Madhouse has various rate plans to suit your needs and has no account opening fees. It is open for subscription by invitation only and you can use the subscription codegoBroadband” which will also let you avail a 10% discount on first month rental or first movie pack rental.

Madhouse - Rent DVDs Online

Your feedback and XPerience is highly appreciated. 


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Update: Minor corrections.